What should we do? What measures should we take in order to better adapt the business to the current crisis conditions [COVID-19]?

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COVID-19 ORIENTED RECOMMENDATIONS FOR DENTAL MEDICINE, IN VIEW OF ADVERTISING ACTIVITY

 

One of the simplest definitions for the general concept of marketing is "marketing sells the product". It is a limiting and incomplete definition, but it contains the essence of the need for investment in promotion. Basically, investment in promotion is one of the main promoters for almost any commercial activity. Consequently, when this investment decreases, the volume of sales decreases. If we want the number of sales / leads / number of unique patients to increase, we will increase and strengthen the promotional activities. The Dental Marketing (sales / marketing) recommendation for dental clinics and clinics regarding how to approach the current situation is to maintain service marketing activities at the current level (we do not recommend supplementing promotional activities at the moment; we will find a stabilization or aggravation of the situation we will re-analyze and come back with appropriate recommendations). In case you decide to stop the operational activity, our recommendation is to maintain the current promotion plan for several reasons: traceability brand awareness, maintaining the exposure of services, maintaining online communication with patients and prospects; all in a time when potential patients presumably have more time for interaction on the social networks they prefer because of isolation reasons.

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RECOMMENDATIONS ON INTERACTIONS

LIMITATION OF MEETING IN PERSON
In accordance with the recommendations of the bodies that manage the crisis cells at national level, we recommend as much as possible the limitation of the interaction in person. We are already prepared with the complete infrastructure to support online meetings in the virtual environment: VIDEO / VOICE / CONTROL REMOTE OPERATING SYSTEMS / SCREEN SHARING. We mention that the Dental Marketing office on 57 Horea ST. is still open on normal schedule. In cases where in-person meetings are necessary and not contrary to your policies, we can receive you as before.
* In case of changing this decision following a violent evolution of the present situation, we will come back with clarifications.

LIMITATION OF OPERATIONS OF DENTAL PRACTICES
If, through your policy, you decide to limit the operations of the dental clinic or your office, we are prepared to advise you in order to align the promotional services. The draft contract of service providers, has a clause covering force majeure that can be activated within a scenario of that type.
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DENTAL MARKETING BRAINSTORMING ON COVID-19 [17.02.2020]

PATIENTS INTENTIONS IN PRESENT CONDITIONS?
We are aware that each of you wants to contribute as accurately as possible to limit the epidemic and maintain health. We are also aware that you, like us, want to keep your business in the best conditions. At the same time, we are all aware that when we encounter an unforeseen situation we need to adapt, to take the winning measures as much as we can afford. without endangering our health, our colleagues or our patients. We are also aware and anticipate the fact that you know very well (being doctors) the importance of preserving health in society and we anticipate that you will take measures to adapt to the current conditions. We believe that it is normal for us to take into account the recommendations of the official bodies designated to manage crisis cells when we take measures to adapt.

HOW DOES THE MARKET / PATIENTS REACT?
Naturally, we are facing a decline in demand for dental services. This decrease in demand will basically consist in decreasing the number of patients and reducing the volume of treatments requested. We cannot estimate as a percentage how much the number of patients will decrease and the demand will certainly decrease in close correlation with the evolution of the phenomenon. Assuming the market will fall by 50% means that we will continue to have demand in the market. Under the given conditions, the offer (your business) must adapt quickly to this change. How? When demand drops, we need to align our trade policies. How do we align our trade policies? We do not have a valid general answer here. For each one of you, the recipe may be different depending on the business model.

WHAT ARE THE PLAYERS WHO WILL BE ADVANTAGE WHEN THE WORKS WILL RETURN TO NORMAL
Due to the fact that there will continue to be patients, inherent treatments and cases. Due to the fact that the health must be maintained during this period - as much as possible - the dental clinics that will be able to adapt and serve the current needs of the patient IN THE OPTIMUM SAFETY CONDITIONS will have to win the DPP. economic. It is likely that some of you will find that the economic reasoning relied upon is not important at this time and that we must now focus only on maintaining health. Our feedback regarding this possible judgment is that it is good to anticipate in order to prevent it; and we must prevent as much as possible and possibly even the economic crisis that may come as a response to a major earthquake. So, it might be better to anticipate what will happen by adopting prevention strategies and along the economic lines.

IMPORTANT:
We cannot issue a firm conclusion / recommendation as to what would be the right measures you should take for business preservation and patient retention, as only studies and experience can clearly tell what we have to do in each situation. However, we recommend that you take action guided by the recommendations and government directives made by specialists in this field. WHY? Because all subsequent social and economic protection measures outlined by the current government will be correlated with the same recommendations and directives.

All of the above judgments and recommendations are based on marketing know-how and understanding of consumer behavior and needs, as well as market observation at times that you. economically they may be relevant.

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Alexandru Pop @ Dental Marketing
dental marketing evangelist
+40 770 360 998
alex@dentalmarketing.ro

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parteneri Dental Marketing:

• D`Institute – clinică dentară Cluj-Napoca: RO | EN

• Dentocalm – clinică stomatologie Cluj-Napoca: RO | EN | FR

• Dental Garant – clinică stomatologie București

• Smart Dental – clinică stomatologie Cluj-Napoca: RO | EN

• CriniDent – clinică stomatologie Craiova

• OrtoEstetic – clinică dentară & clinică ortodonție Cluj-Napoca

• Perio Care – clinică stomatologie & clinică parodontologie Timișoara

• ZEN Dental – clinică stomatologie Cluj-Napoca

• Dentosan Med – clinică dentară Cluj-Napoca: RO | EN

• Paris Dental Clinic – clinică dentară Cluj-Napoca

• Bonjour Dental – clinică dentară Cluj-Napoca: RO | EN

• MyXpert, Centru de Radiologie – radiologie dentară Cluj-Napoca

• Clinica D6 – clinică dermatologie Cluj-Napoca: RO | EN

• Dent House – clinică dentară Cluj-Napoca

• Implant Art – clinică dentară Cluj-Napoca: RO | EN

• Medestet – clinică chirurgie estetică Cluj-Napoca

• Alverna Dental Studio – clinică dentară Cluj-Napoca

• Coravid Accounting: servicii contabilitate – contabilitate online – expertiză contabila Cluj – contablitate firme noi: RO | EN

• Derma Marketing – agenție de marketing & promovare pentru clinici de chirurgie estetică, înfrumusețare, dermatologie: RO | EN

• Urbano Parks – parcuri industriale Gilău, Cluj-Napoca: RO | EN

• Smartifact – companie dezvoltare soft Cluj-Napoca

• omniVISION – partener tururi virtuale Dental 3D tour

• Grecu | Gorde – servicii juridice, avocat recuperări daune accidente, daune CASCO Cluj-Napoca

• Verdemag – magazin online produse naturiste – ecommerce alimente bio

• Bativamos – vânzări și instalări sisteme de climatizare, Paris Franța: pompe a chaleur, ballon thermodinamique, panneaux solaires

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